(I did not see the Empty-Netters blog entry about this. I apologize to Seth for not checking to see if he had written anything about it. I saw the commercial about a week ago and wanted to post something about it, but the youtube video was not online yet. So credit goes to Empty-Netters for picking up on this, although in all honesty I did not see the post until this morning.)
There is no debate that the NFL is America's premier sport. The only league with its own TV network, football is a cash cow that has allowed the likes of Antwan Randle El to bank $27 million for running backwards on punt returns and for throwing the best pass in the Super Bowl two years ago. Forbes magazine does a yearly review of NFL finances, valuing each team and the numbers are simply astronomical. The Steelers last year ranked 18th in total value at $880 million. There are five teams worth over $1 billion dollars. Needless to say, the NFL is dominating the sports landscape.
So then why is the NFL stealing commercial ideas from the NHL, the redheaded step-child of the big 4 sports?
I've seen this a couple times and was waiting for it to pop up on youtube. It is the NFL's new commercial featuring Reggie Bush and Peyton Manning staying in the same hotel and pranking each other by ordering outrageous room service requests to each others' rooms.
Look familiar? It reminded me immediately of that NHL commercial in which the Staal brothers are pillow fighting while Ovechkin orders a ton of food to be delivered to Sid's room. Here's the clip:
I'm not a fan of the latter commercial, simply because that may be the worst Sid has ever looked on TV. The acting is atrocious and he looks more constipated than JoePa in the middle of the Ohio State game. I suppose that just because you're the savior of a team and an entire national sport does not mean you're talented at everything.
But I digress, the NFL clearly ripped off the NHL. It's a silly little commercial, but the NFL is one of the most uptight leagues when it comes to their product and intellectual property. I would not be surprised, if the roles were reversed, that the NFL would ask for the NHL to stop running the ad. On the bright side, anything the NFL does that mimics the NHL in anyway has to be a good sign for the NHL, right? Before you know it Goodell is going to suggest going to 8 on 8 for overtime.
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